ben davis


ben davis wordmark

Logo Redesign

Redesign for a California-based workwear company after their logo became associated with gangwear. To detach from gang affiliation, the redesign focuses on the company motto “Plenty Tough” with its mechanical-inspired design. The logo suggests durability and quality while maintaining a striking style for its young market.

  • Ben Davis Label on Pants
  • Ben Davis Logo on Shirt